Without cash flow, you can’t do anything, so it pays (literally) to focus heavily on your initial sales process.īecause of this first challenge, we can see how roughly 50% of small businesses fail within the first five years. Many would-be entrepreneurs don’t pay enough attention to cash flow in the beginning, using a makeshift “if you build it, they will come” approach. The first challenge is getting some initial cash flow heading into your PayPal account (or however you get paid). I’ve found that there are two sets of Big Challenges faced by most Small Businesses. Something on the Internet, perhaps-since that’s the way an estimated 24 million of us earn our living these days, just in North America alone. Let’s say you have a decent little business going.
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